This collaboration was born to pay homage to our roots in the surfing culture of the east coast of Australia. Jack was born and raised in the Gold Coast surrounded by the best beach breaks and point breaks in the world, so it’s no coincidence that the top australian surfing talent is also concentrated here. Iconic surfers including Joel Parko, Steph Gilmore, Mick Fanning are from here aswell. Even the local tradies can hit the lip better and get more barreled than some pros elsewhere. When there’s a good swell, you better believe the whole town stops, and you’ll find most people fighting for waves at 11 a.m. on a Monday. I'm ashamed to admit that it was probably the swell of 2021 that caused the slow start of our brand.