Working with Ed Hardy is surreal for me. Hardy’s not just a brand, he’s an artist who shaped a whole visual language. He took tattooing out of the underground and made it a form of cultural storytelling.
For me, to collaborate with him isn’t just a business move, it’s an acknowledgment that my work as a designer can sit at the same table as someone who changed the way people see art and identity.
I’ve always been drawn to permanence, to metal, weight, the feel of something that can outlast its wearer. Hardy worked in the opposite way: living canvas, fleeting moments turned eternal through ink. Bringing those two worlds together feels like a conversation between generations, his tattoo becoming my silver and gold.
This collab is proof that what I create can stand beyond jewelry. It’s art, it’s culture, and now it’s woven into the lineage of someone whose work influenced me before I even knew his name,
It means everything to me that an artist like Hardy recognizes what I do. It validates the years I’ve spent shaping Lox and Chain into more than a brand, into a world.