here's what happened in LA.
mica (our head of content) and i went to LA.it was mica's first time.first order of business was work, and the second was food.
behind the scenes: LA
the shoot.
we scouted the location for the next campaign.it was an abandoned mission in San Pedro. the landlord kept asking us whether we were using fake blood on set. it seemed weird until shoot day when the downstairs neighbor told us they had fake blood dripping on them in their sleep for a week straight from another production. and the person next-door to them had their roof cave the week after that. that explained the sectioned off area upstairs. thats only half the lore btw.
i got in front of the camera and we ran through the process and inspiration behind some of our most iconic pieces. why i designed them and where they came from. currently in the lab editing that and it'll be with you soon.
the clothing.
we caught up with noa, who's helping us develop leather pieces.we're taking our time with it. i'm bringing metal across into the pieces - but more on that soon.
all i can say is quality over quantity...
i spent a bunch of time downtown picking fabrics for the collection too. produced in LA.triggered mica's allegies while we did - sorry mica.
echo park.
we shot content with our favorite couple, trip and kamila, at echo park.we got on the pedal boats and it was more of a workout than i was expecting.geese are sus.
the rest.
punched a hole through a wall.
contemplated getting a penis shrink.
felt shameless drinking the hailey beiber smoothie at erewhon.
got inspired by cosplay chinatown jewelry and some fences.
villa tacos every time.
see you in a month LA.
zak.