we flew to prague
yes, another trip back to europe. this time to shoot the campaign for our next collection.
prague was an easy choice. it's one of the most romantic cities i've ever been to, and a lot of this campaign involves kissing, so it felt right.
we flew to prague
on the first day we rented an old apartment to shoot in. high ceilings, creaky floors, and a view so good it was hard to focus on work.
we rented a crane just to get this one shot, and almost tested the limits of our cinematographer and director's health insurance. the shot was worth it though.
on day two we took the camera outside. charles bridge at 5:30am, 5°c. while the rest of us were freezing, shonny, who does our iphone content, showed up in flip flops.
we wanted to shoot the statue on the bridge where depeche mode took their famous photo in 1988.
after that we went through our shot list across the city, and saw a lot more of prague than we planned to. saw swans, saw coypus, and at the end of the day we tried Mliko which is bascially beer that's 100% froth. you have to try this if you ever go. its really good.
to end it off i got the new cross logo tatted on my neck. if you missed that email, go back and read it.
the jewelry in this collection is inspired by old european architecture. gothic buildings, doors, little details you can't stop staring at.
zak
until we meet again launches november 3
